Whilst freelancing at several IPC Media titles I was approached by the design team at Marie Claire to redesign the look and feel of the website. This was at a time when the digital version of the publication was seeing an increase in downloads through the apple and google app stores, which in turn was boosting visits to the website.
Marie Claire has numerous websites due to being published globally. As of yet there is no unified style ‘umbrella’ under which the sites are grouped.
This redesign set out to incorporate the most popular elements and visited parts of each site into one unified experience that could be applied to each of the global sites.