As part of my work for The Magical Lantern Festival and the launch of the UK’s first Chinese New Year Lantern Festival I was tasked with logo and brand creation.
We explored an extensive array of logo designs. The final logo chosen intertwined the visual element around the typography and depicted a traditional Chinese dragon. Vibrant colours were chosen and the dragons basic form was broken down using a polygonal vector illustration.
Below you will find a selection of the different logos presented during the evolution of the project, and finally a larger version of the final vector logo.