Fitbug needed a responsive landing page to be designed that would sit within the existing structure of the Meijer store. The purpose of the landing page was to showcase in more detail the Fitbug orb as well as cross sell the Kiqplan app (a sister product from Fitbug).

The landing page was designed responsively and it was the first step in amending brand guidelines for the fit bug family. Fitbug decided to ditch the darker brand colours in favour of a brighter more vibrant and energetic colour palette.